We fuse creative ideas, technology expertise and live production technique to help brands and agencies target audiences across the emerging range of digital media opportunities and physical environments. We use expertly produced live video feeds over Wi-Fi and a mobile app available on iOS and Android to satisfy consumers desire to share what they are experiencing as it occurs.
Our clients are made up of brands, creative and media agencies as well as businesses who own or operate public facing environments or events.
Wi-Fi Access Splash Page/ Video = Guaranteed Engagement
Users are first directed to view a pre-roll video or complete a CTA. Then users are re-directed to the advertisers website, App download, or other brand driven environment
The Value Exchange of access for attention allows brands to engage with mobile, tablet and laptop users, who are served a static ad, pre-roll video or CTA i.e. App download in return for free Wi-Fi access.
Collect social data about your audience for retargeted messaging
Folks from around the world can view an event live through the Internet and social media. With such limited time on so many platforms a marketer can win the land grab for “likes” by amplifying a live event.
Exciting visual content is being consumed on smartphones, tablets, and at home. Your audience wants to engage and be the first to share live experiences across multiple mediums in real time.
Give consumers what they want and they will reward your brand exponentially!
Harness the power of your Hashtag! We send the social stream to Digital OOH screens and your brand driven microsite.
The Live Stream is an interactive broadcast of a voyeuristic brand experience. We provide marketers and consumers a set of digital tools to socially amplify their live event experience and we focus the social stream in the physical and digital world to maximize reach and participation.
It's all happening LIVE!
Brand Phygital will schedule and deploy digital content, in addition to in-house or 3rd party tracking, and post-activity reporting.
The activation analysis includes session data, demographics, view time, device types, operating systems, validation and general network research.
Analytics provided using DFP and other 3rd party tracking systems. Our end to end platform includes insight, planning, strategy, design, creative support, ad serving, IAB tracking, optimization, and post campaign analysis.
Let’s get Phygital! BrandPhygital is a production and creative technology company offering platforms and services that unlock the potential for more valuable engagement and communication where digital technologies and video meet the out-of-home, mobile and in-home audience – we focus on how digital experiences intersect with the real, physical world.