NEW YORK, NY— Digital signage is a location-based industry. Every digital signage display, public or private, is tied to a physical location, and location is more than likely attached to a specific IP address.
Location-based mobile service providers can triangulate a cellphone user’s location with GPS technology to offer specific promotions and content tied to a user’s interests and their current location. These synergies of location between mobile and digital out-of-home technologies are creating a unique opportunity for digital signage network operators. Location-based mobile services such as Foursquare, Booyah, PlaceCast, and Shopkick have the ability to engage with consumers, providing a deeper brand connection at the point ...